Creative Direction | Event Production

Beautycounter LEAD 2020

The Objective

Beautycounter’s mission is to get clean beauty products in the hands of everyone who cares about what they put on their body. Every year, thousands of consultants gather together for 3 days of networking, training, celebrations and inspirational guest speakers. Our objective was to plan and produce a 3 day event in San Francisco for Consultants coming from the US and Canada. 

The Pivot

When the Covid-19 crisis closed San Francisco 6 days before the show, a massive pivot began. Working together, we confronted a challenge no one had ever seen before. We found a new venue. We redesigned the stage and screen. We reworked presentations. We rebuilt the flow of the entire day around a live stream and hybrid in-person/digital event. In 6 days we re-engineered 6 months of planning to find a solution. 

The Outcome

With the transition from an in-person conference to a virtual experience, Beautycounter was able to expand their audience and saw a 50% increase in attendees. The Consultant community that were unable to attend Beautycounter’s in person event were thrilled to have the opportunity to experience the content virtually. 

INVOLVEMENT:
Creative Direction
Onsite Creative Production
Design
Layout
Animation